Creativity: a unique human skill, or the downfall of corporate innovation?

The doom and gloom perspective is that machines are going to replace humans. But shouldn't we consider that humans continue to advance in parallel to machines? And don't we have a pretty strong headstart? We're sharing an HBR articles about creativity and how humans can use AI to be even more creative. However, it reminded us of an article from 2002, also from HBR, titled ""Creativity is not enough."" The author isn't wrong. Dreaming and doing are very different things. Plus, we're caught up in the romance of Shohei Ohtani. If you haven't ready this profile, do it. To endlessly pursue something, to always be looking for more within yourself, makes living more magical.

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Welcome to the July 30 edition of The Digest.

There's a lot of doom and gloom surrounding the future of AI.

The skepticism and apprehension that follows the technology is warranted. AI certainly shouldn't replace humans, or be used to ruin people's lives, or copy artists' developed style. But we also shouldn't lose sight of AI's capability as a creative tool. The article speaks for itself: "Humans have boundless creativity. However, the challenge of communicating their concepts in written or visual form restricts vast numbers of people from contributing new ideas. Generative AI can remove this obstacle...Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation." Link.

Is creativity in fact superior to conformity in the corporate world?

Not so, according to Ted Levitt, former editor of HBR. Typically, creativity is defined as coming up with unique ideas, but Levitt argues that it can actually be destructive to business because it doesn’t account for implementation. Big thinkers can busy themselves with abstract chatter all day, but unless purposeful action is taken, that ‘creativity’ is useless. To really drive innovation, businesses should look to those with practical intelligence to bring a good idea to a fruitful conclusion. Link.

Shohei Ohtani is the best of the best in the baseball world, in level with the Great Bambino himself.

He’s also quite a rarity, who excels both at pitching and hitting in the same game. But that’s not all that draws your eye to Ohtani. It's his love of the sport. It’s his charisma, enjoyment of the game, and his work ethic. From Angels catcher Max Stassi: [Ohtani] has that lightness to him because he puts the work in. That really frees him up on the field, because he knows that his preparation is second to none.” Could Ohtani’s viewpoint on baseball—not to mention his incredible stats—be just what the once quintessential American sport needs to revive itself? Link.