Disrupting a healthcare isn't an easy task.
There's a lot of momentum to keep doing things the old way, even if they're not the best way, simply because it's familiar. For instance, the standard of care in cosmetic surgery for the last 40+ years has been the routine use of 2D photographs which serve as a reference during surgery. But this actually isn't the best way to plan for surgery. 2D can never quite capture the anatomical detail and scale that would best guide them in the operating room, especially when dealing with soft tissue. What surgeons really needed was a three-dimensional model to faithfully plan for the anatomy that they'd operate on.
Our founders, all leading plastic surgeons with years of experience working with 3D technology, realized the potential 3D models had for soft tissue modeling. By sourcing detailed, visually constructive models around the country, our founders began to change the face of plastic surgery.
3D planning is the most effective tool for modeling soft tissue: 3D models most effectively portray soft tissue because they are made only after getting loads of patient-specific information. Before they're made, patients are scanned, either through MRI or CT technologies, to ensure that doctors know the existence, locations, and changing behaviors of soft tissue. Knowing these properties helps them create a more accurate model. This means that surgeons now have intra-operative soft-tissue guides, giving them reference knowledge that they never had before and would never have gotten from a photograph.
The need for and benefits of 3D models in plastic surgery are palpable—but until 2015, the market was largely uncharted.
Enter our founders and their epiphany moment. They recognized the problems presented by photographs, the potential presented by 3D models, and knew they had to help. A few months later, MirrorMe3D, was born. We are now one of the few 3D model vendors for the plastic surgery field and hope to continue trailblazing for the years to come.
We evolved our products to begin producing detailed surgical tools focused on specific anatomical regions. The creation process is intricate because we want to make sure that every detail is accurate and helpful. We source the images by getting .mtl files from high-quality 3D camera companies. Then, our engineers work on the files to do quality correction, color control, and general cleaning. Finally, we cut the model to include exactly what the surgeon needs.
We'll always strive to provide surgeons with what they need to excel at their jobs, and we'll always be guided by our north star: ensuring that patients receive consistent, high-quality care.
Perhaps most importantly, we're continuously finding new ways to redefine what's considered possible.